AN Skin Gentle Foamy Cleanser has a rich foamy texture that gently removes dirt and impurities. This cleanser is great for sensitive skin too, it helps reduce irritation & inflammation by using mild surfactants to gently cleanse. My face feels very clean & hydrated after using this cleanser. Just apply the foam to damp skin and lather in a circular motion, avoiding eye area, then rinse with water. I love that this cleanser is cruelty free, paraben free, and sulfate free. I would recommend this product!